At a personal branding training session I attended, we were asked to reflect on what we wanted our personal brand to be.  For me, a part of that is to be known to be reliable and to be a trusted partner on a project. To build trust, as consultants we are very aware of: deliver on time, deliver great quality, arrive on time with the right tools, etc., provide thought leadership, and lastly for now, do what you say you will do.

work deliverables

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I thought about this further. Of course, I do what I say I’ll do – my documents are always delivered on time. But then, I got to thinking – there are times when we are talking with our clients, we may be chatting on our way back from the coffee shop about nothing work related at all. We may in passing mention that we read a great book and suggest they read it too. We may be at a morning tea and receive a compliment on a recipe, and it is so easy to say ‘thanks… I’ll send you the recipe’; and as we get consumed back into our work deliverables, to forget what we just committed to doing.

Each and every time we arrive on time, have the right tools, and do what we say we are going to do, we build trust.  And every time we don’t do these things, we erode trust. And I think it is equally important to remember to deliver on those non work deliverables. Note down that you said you would send that recipe – and do it; grab the author of that recommended book. It shows that you are a man or woman of your word, that you do what you say you are going to do, and that you care enough about them and the conversation you had to remember and to take the time to follow through.